Post by sufiya067 on Oct 31, 2024 0:19:27 GMT -5
SMS allows you to communicate simply and quickly with customers and prospects. It is even today the most efficient and profitable communication channel! Many SMS sending platforms exist on the market and offer online solutions to easily and quickly create professional SMS campaigns .
What are the strengths of SMS ? What needs does an SMS sending platform meet ? How does an SMS sending platform work and what features do SMS sending platforms offer ? We will answer all these questions in this article.
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SMS sending platform: What are the strengths of SMS?
As we mentioned in the introduction, SMS is today the most efficient and cost-effective communication channel. It is easy to understand why:
Reading rate:
With a reading rate of over 95%, SMS is the communication tool that offers the highest opening rate, far ahead of traditional communication media (email, postal mailing).
100% compatible:
With SMS sending , there are no compatibility and anti-spam problems. Indeed, there mobile app development service is currently no anti-spam filter for SMS and whatever the model, operating system of the recipient's mobile phone, the SMS will always be readable.
Return rate:
The return rate of sending SMS is also much higher than other communication channels, on average 4 times higher. SMS marketing campaigns are therefore logically increasingly preferred today to send a message to consumers.
Speed:
With an average time of 3 minutes to read an SMS after receipt compared to 90 minutes for email, sending SMS guarantees very rapid awareness of the message by the recipients of the SMS . Sending an SMS campaign to a large number of contacts also only takes a few minutes, watch in hand.
SMS sending platform: For what needs?
An SMS sending platform allows sending SMS for different needs.
SMS marketing:
Sending an SMS campaign via an SMS sending platform allows you to communicate about promotional offers, events (sales, Black Friday, etc.), build customer loyalty and increase traffic to points of sale.
Transactional SMS:
Sending SMS notifications from an SMS sending platform allows you to stay in contact with customers and inform them in real time, for example, of the tracking of an online order or the availability of a package at a relay point.